Search

Subscription costs

The Observatory is a Google Marketing Platform, fee for service arrangement for Google Analytics and Tag Manager and provides savings for Government through a single procurement. 

Subscription tiering and costs are based on individual government entity forecasted billable hits outlined in the Observatory Subscription Fees. 

The DTA reserves the right to recover from government entities any additional cost incurred as a result of the entity exceeding the maximum billable events within their tier or excess use of available support hours. 

Subscription terms

The Observatory Terms of Service provide an overview of services offered under the subscription service, roles and responsibilities of all parties, mandatory requirements, billing and support arrangements.  

Government entities are solely responsible for the access, use and management of the Google Marketing Platform and the privacy and security of their data. 

Government entities must comply with the Observatory and Google Marketing Platform Terms of Service. Failure to comply may result in the termination of services. 

Google mandates that no Personally Identifiable Information (PII) is captured and the DTA recommends data storage within Australia.   

Support

General support and Sales Partner technical support is coordinated through the DTA via request to observatory@dta.gov.au. Support is available between 9:00am to 5:00pm Monday to Friday, excluding ACT public holidays.