About the Observatory
The Observatory enables the measurement of interactions with services using Google Analytics which tracks and reports website traffic to gov.au domains. Through advanced analysis techniques to non-personally identifiable data, subscribed agencies can understand visitor trends and investigate peak use of digital services.
The Digital Transformation Agency (DTA) are administrators of the Observatory Subscription Service and Australian Government Observatory Organisation within the Google Marketing Platform.
Joining the Observatory
Australian Government entities who join the Observatory are provided with:
- Google Marketing Platform Sales Partner Procurement
- Google Marketing Platform Licencing
- Google Marketing Platform Usage
- Google Marketing Platform Training
- Google Marketing Platform Support
Subscribers must have first agreed to the Observatory Terms of Service and Observatory Subscription Fees.
The Observatory Subscription period generally runs from the 1 January (start date) to 31 December 2024 (end date).
Note: The DTA are currently undertaking a review of the Observatory of ahead of the 2025 subscription period; resulting in a pause of subscriptions for the upcoming year.
Subscription costs
The Observatory is a Google Marketing Platform, fee for service arrangement for Google Analytics and Tag Manager and provides savings for Government through a single procurement.
Subscription tiering and costs are based on individual government entity forecasted billable hits outlined in the Observatory Subscription Fees.
The DTA reserves the right to recover from government entities any additional cost incurred as a result of the entity exceeding the maximum billable events within their tier or excess use of available support hours.
Subscription terms
The Observatory Terms of Service provide an overview of services offered under the subscription service, roles and responsibilities of all parties, mandatory requirements, billing and support arrangements.
Government entities are solely responsible for the access, use and management of the Google Marketing Platform and the privacy and security of their data.
Government entities must comply with the Observatory and Google Marketing Platform Terms of Service. Failure to comply may result in the termination of services.
Google mandates that no Personally Identifiable Information (PII) is captured and the DTA recommends data storage within Australia.
Support
General support and Sales Partner technical support is coordinated through the DTA via request to observatory@dta.gov.au. Support is available between 9:00am to 5:00pm Monday to Friday, excluding ACT public holidays.
