Observatory

Improvements to attribution channel assignments

Google have improved how they process attribution data to ensure more accurate channel group assignments for key events. With this change, you’ll now see fewer events incorrectly attributed to the direct channel grouping and get more accurate channel grouping assignments.

Google Introduces Tag Diagnostics

With this update, Google have added a new Tag Diagnostics tool to help you find and fix issues with your website’s tags so you can ensure your data collection is accurate. You can access the tool from your Google Tag settings and on the landing page of Tag manager when issues are detected. Learn how to troubleshoot tag issues with Tag Diagnostics

Future training 

Custom dimensions for beginners in GA4 21 August 2024 10.30am

The 2024 Eventbrite training collection can be accessed by clicking on this link: 2024 Observatory Training.   

As always if you have any requests for upcoming trainings, please send these through to observatory@dta.gov.au.