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Keep abreast of what changes and improvements could be made incrementally, such as addressing bugs and introducing relevant features to your service. Use methods or tools such as:

• Establishing a robust system for reporting and tracking bugs. This could involve using issue tracking software to log bugs and assign them to appropriate team members.
• Establishing a routine (e.g., monthly, quarterly) to assess the overall performance of the service. This can involve reviewing user engagement, system performance, and the effectiveness of new features.
• Developing thorough testing protocols, including unit testing, integration testing, and user acceptance testing (UAT). Consider automated testing where possible to streamline this process.

Update your service by introducing relevant features, where there is a benefit for users. Use methods or tools such as:

• Conducting surveys, interviews, and usability tests to understand user needs and pain points. This research will inform feature development that aligns with user expectations and enhances the overall service.
• Staying up to date on new or popular features that are well-received, and consider how similar or improved features could be beneficial for your service.

Ensure that feedback can be provided so that you can make changes in line with what users want to see, and have asked for. Use methods or tools such as:

• Creating multiple channels for users to provide feedback, such as surveys, feedback forms, or user forums. This encourages users to share their thoughts and experiences.
• Ensuring that user support teams are responsive to feedback and inquiries. Acknowledge received feedback and communicate any actions taken in response.
• Using user feedback to continuously refine and improve the service. Highlight changes made based on user suggestions to foster a sense of community and investment among users.

Document your findings and recommendations to apply criterion 10:

• Implement version control to keep track of changes made over time.
• Document all user feedback received through various channels. This can be compiled in a dedicated feedback log.
• Track actions taken in response to user feedback, documenting any changes made based on this input. Include user testimonials or case studies where applicable.
• Make sure the data is collected and documented in a centralised knowledge repository. 

The Digital Experience Policy mandates 4 standards to put people and business at the center of government through our digital services. The Digital Performance Standard is one of them. When we design and deliver digital services, it is crucial that we measure and improve how they perform by meeting the Standard's 5 criteria.

1. Plan how you will capture, maintain and report on monitoring data for your service.
2. Understand if your service delivers a reliable and uninterrupted experience. 
3. Measure whether it's effective and working well. 
4. Understand if it's meeting and fulfilling your users' needs. 
5. Use your data to provide meaningful insights that improve your service.

As the Australian Government continuously improves its digital services, these criteria ensure we measure and improve on outcomes that matter to the people who use them.

So, ready to design, deliver and set the standard? Search 'Digital Performance Standard' on digital.gov.au.